Today's Tip is centered on promoting your Facebook Business Page by rewarding your most active fans by declaring a Fan of the Month. We mentioned in one of our earlier tips, that fans of your Facebook business page want to feel special. They get first notice of coupons or even exclusive discounts by being a fan of your business. But today we're suggesting you take it a step further. Reward your most loyal and interactive fans by declaring them 'Fan of the Month'.
Why Do It?
You want people to interact on your Facebook business page by posting comments, recommending your page to friends and writing referrals. Social media is about sharing - so you want your fans to do some of the leg-work of getting your name out to people they know. (Hint: Most people trust a referral by a friend versus a commercial or advertisment)
Why Will My Fans Care?
Because you are going to give your fan of the month a super great deal. It's just for them - no one else. Obviously the better the deal is - the more likely people will want to earn it. Again, make sure you think about what all of your fans might be interested in - not just what you want to sell.
Examples of Super Great Deals:
• $10, $25 or $50 Gift card - whatever fits in your budget
• Movie tickets
• Free choice of select items from your store - give them variety
• Gas Card
• Use your imagination!
Who Do I Pick?
Create a checklist for what you will look for in your Fan of the Month...Here's an example.
• How many comments have they posted?
• Have they written a referral?
• Did they share any of my posts?
• Have they purchased from me? (be careful not to make this the sole factor of who you pick) Remember, I might not be a customer but I have friends who could be.
When you choose a winner - make a BIG DEAL about it on your page. You could create a tab that features the winner's profile picture and what they won. (You will need web help if you don't know how to create a tab - it must be hosted on a website. Call us if you have questions 800-596-6218). A tab is visible all the time, so it would continue to show off how your reward your fans. Choose your Fan of the Month on the same day each month so people know when to look for it.
Time for Action
Now is the time - don't put it off until later - take 5 minutes or less to create a post announcing your "Fan of the Month" offer. Be sure to tell people what you are looking for (ie: items from the check list) and tell them what the lucky fan will win. Then Pin it to the top of your business page. Be sure to repeat this post every month or every other week so that fans get a reminder and new fans know about the offer. It only takes 5 minutes!
Facebook in 5 Minutes in April from Qlixite
Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!
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