Why Do Customers Lie? How to Get Them to Buy Instead

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Customers....we love 'em right? We're in business to deal with customers and clients (no customers = no business) but sometimes it can be frustrating figuring out exactly what they want. And just when we think we have our customers nailed down...they still don't buy! What's the deal?

Problem: Customers...Lie!
Without sounding too harsh, ask a customer about pricing, competition, satisfaction and what they tell you...is probably not true. Why? As humans, we don't like confrontation and your customer is no different. Put someone on the spot and they are likely to give you the answer you want to hear. Most customers don't want to admit that your product is too expensive or that they like your competitor better or that your specials are on the products they don't need.  They won't say a word but they also won't buy or renew or upgrade. So what do we do?

Get Leads from Your Website with Effective Calls to Action

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I recently visited a website for a potential client who was taking advantage of our website review. She's a dentist who wants to get leads from her site but has not had one call over the last 5 years. It took me less than 5 minutes to figure out her main problem...no call to action.

Problem: Want More Leads from Your Website?
Many websites do not make it easy to do anything more than read. There's usually plenty of text and maybe some pictures but then what? Why should I stick around? How do I get started? Ask yourself these questions when looking at your business' website (specifically your home page) and then think about what kind of elements would make your customer "click." You don't want people to just "hang out" and look at your site. You want people to engage with your business which requires an effective call to action.