Examples of Good, Bad and Ugly Coupons

In followup to our post "Make a Good Coupon to Increase Profits" - we wanted to give you our take on coupons that perform well (and not so well). To keep up good spirits we are just putting the promotions below without naming the company offering the coupon.


Good Coupons are 'Good' because they accomplish a Goal & Increase Sales

• Spend $20 and get a $10 Gift Card - (Gift Shop) Granted ten dollars isn't huge but the amount I have to spend isn't too large either...plus guess what - I have to come back in a second time to spend my ten dollar gift card. Two visits for the price of one.
• Everything Ships for $2.99 - (Online Box Store) This might not be such a big discount if I'm buying jewelry or a scarf but the company also sells furniture and appliances. Granted I'm sure they have built in shipping costs in their prices but the point is - it catches your attention that you could have a couch shipped for under three dollars.
• 25% Off - No Exclusions - (Department Store) This is a big eye catcher for me because it says there is no fine print. It's a coupon they only offer twice a year but you can bet I am looking for it every time and ready to shop when it hits.
• Free Regular Maintenance Included for 2 Years - (Car Dealer) If I do an estimation that regular car check ups and oil changes usually runs from $300 to $500 depending on the brand, this is enticing especially because I know that I will be comfortable getting the car looked at regularly which increases re-sale value.
• Family Plan - Flat Rate for Up to 5 People - (Chiropractor) I included this because if you are the type of business that can give group discounts - go for it! Its a great incentive to get the whole family to shop with you which will only instill more buyer loyalty.

Why Do Customers Lie? How to Get Them to Buy Instead

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Customers....we love 'em right? We're in business to deal with customers and clients (no customers = no business) but sometimes it can be frustrating figuring out exactly what they want. And just when we think we have our customers nailed down...they still don't buy! What's the deal?

Problem: Customers...Lie!
Without sounding too harsh, ask a customer about pricing, competition, satisfaction and what they tell you...is probably not true. Why? As humans, we don't like confrontation and your customer is no different. Put someone on the spot and they are likely to give you the answer you want to hear. Most customers don't want to admit that your product is too expensive or that they like your competitor better or that your specials are on the products they don't need.  They won't say a word but they also won't buy or renew or upgrade. So what do we do?

Alt Code Cheat Sheet for Business

Sometimes, when writing a blog or social media post - you need a symbol. It could be the ♂ or Φ or ♥ or maybe even £. Going through your document software to insert the symbol can be annoying or depending on your comfort level - downright impossible. And in cases of social media - you don't get those kind of formatting options.

Cue the Alt Codes

We've all seen a friend or colleague use a little ♫ here or a cute ☼ there or maybe reference the Chinese Yen ¥ easily in an email. Now you can also look cool (and of course, professional) by using alt codes.

Contents:
• How to make an alt code
• Popular alt codes we recommend
• Link to the cheat sheet on Pinterest

Understanding the Superstitious is Smart Business

Friday the 13th is associated with many elements of superstition; black cats, spilled salt, broken mirrors...but business performance? Many would say no - but in fact, a reported 9 percent of Americans are superstitious about the ominous calendar day and studies show that $800 million to $900 million in business revenue is lost on days like today.

We know that baseball players are superstitious about their favorite bat or pair of socks but business men and women have their own 'lucky' traditions. Whether it's that favorite suit for an interview or reading their horoscope before selling stock - it may seem irrational but according to Stuart Vyse, professor of psychology at Connecticut College, these actions are understandable, especially in times of economic uncertainty.