Infographic: 3 Color Tests Every Logo Should Pass

Big Name Companies Opt for Simple Logo Designs: Should You Follow the Trend?

EBay recently joined other big names like Microsoft and Apple not for a new release of a mini tablet or operating system but for remodeling their iconic logo. This has many business owners looking at their own brand and wondering if there is merit to this trend.

Deven Wenig, president of eBay, had this to say about the logo:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.
 

Obviously when a business decides to change their logo - risk is involved as well as re-branding numerous products including everything from websites to sales materials to the sign on the building. However, as most small businesses look to the big names as examples, it's hard to miss the current trend.

Simple...is in!

Easy Business Answers: How to Create a Business Logo Design?

Welcome to Qlixite answers where we ask the box to go beyond it. We take common questions that business owners have and give you easy, straightforward answers you can actually use!

Today’s we’re asking the box a branding question about logo design.

Do I need a logo?
The truth is, despite the old adage, people DO judge a book by it’s cover. Your logo is the “cover” to your business. It’s the first thing a potential customer sees (whether it’s on your business card, a website or storefront signage). A logo promotes your professionalism and instills trust to your customer that you are a legitimate business.