Today’s we’re asking the box a branding question about logo design.
Do I need a logo?
The truth is, despite the old adage, people DO judge a book by it’s cover. Your logo is the “cover” to your business. It’s the first thing a potential customer sees (whether it’s on your business card, a website or storefront signage). A logo promotes your professionalism and instills trust to your customer that you are a legitimate business.