Friday, October 14, 2011

How Does a QR Code Work?

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones.

Market - A business or organization incorporates various kinds of QR Codes into their marketing and advertising. They link their website to their advertising, their contact information to their business cards and offer specials through the codes on exclusive emails or mailings.

Scan - A potential customer receives a business card from the business owner or sees an ad in a local publication. They use their smart phone to scan the QR Code which directly opens the business' website or displays all of the contact information into the customers phone. Now it is quick and easy for the customer to research and connect with the business.

Connect - Even if the customer doesn't connect with the business right after scanning the QR Code - their phone retains the information until they physically delete it. SO if the potential customer wants to get in touch with the business - they may not remember the website name or have the advertisement for reference but they have all of the information right in their phone - ready to make the call or map for directions.

Read More About QR Codes:
What is a QR Code?
How does a QR Code work?
What kind of QR Code do I need?
How do I use my QR Code?

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1 comment:

  1. QR code on one of the biggest things is that they can be placed anywhere! On billboards, signs, publications, websites, sidewalks, buildings, vehicles and almost any conceivable public space.

    custom qr codes