Friday, October 14, 2011

How do I use a QR Code in Business Marketing?

  A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. A QR Code can deliver information to potential customers FAST! There are several different types of ways you can use your QR Code for business marketing.

QR Codes on Branding Materials - On branding items like Business Cards, Letterhead, Envelopes and Directory Listings, a QR Code that displays a vCard or Contact information will be most useful. When a potential customer scans this kind of QR Code they will see your name, phone number, location or mailing address, email address, web address and even a memo or tag line. This information is easy to register and save to their address file with absolutely no need to enter numbers or words which can be mistakenly mispelled or entered incorrectly.

QR Codes To Make Referrals - Texting is a phenomenon! When you want people to share your company or product with their friends or co-workers, an SMS message might be your best kind of QR Code. When a potential customer scans this type of QR Code then it will open their texting application with an automatic message ready to send to anyone in their address book. For example, if you are offering a special or coupon, including an SMS QR Code on the coupon that is labeled "Share with Friends" will auto populate a message about how they would like to share your business coupon. The message can include your contact info or website as well.

QR Code in Advertising - QR Codes are limited to a certain amount of characters which may mean that you want to send people to your website which allows them to learn alot more about your business. When a potential customer scans a URL QR Code, they are transported directly to your website right on their phone. They can shop, subscribe or map your business right there! You can also embed a video and link the QR Code to that page where the video is located so the visitor can watch it from their smart phone.

QR Code on Signage - It's a great idea to include QR Codes on your signs to again, allow people to program your information into their phone for future use. When a customer scans your QR Code from a sign, either in front of your business, billboard, real estate or other, they will be able to quickly connect with your business even if you aren't there...or open!

Whatever QR Code you use - make sure your business name is clear! In the very least, your customers should be able to find your website and phone number without much trouble. As you get more familiar with how to use the different kinds of QR Codes to best suit your marketing needs.

Read More About QR Codes:
What is a QR Code?
How does a QR Code work?
What kind of QR Code do I need?
How do I use my QR Code?

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