What Kind of QR Code do I Need?



A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. A QR Code can deliver information to potential customers FAST! There are several different types of ways you can use your QR Code for business so you will need to identify what kind of QR Code you will need?

QR Code delivers CONTACT INFORMATION - On branding items like Business Cards, Letterhead, Envelopes and Directory Listings, a QR Code that displays a vCard or Contact information will be most useful. When a potential customer scans this kind of QR Code they will see your name, phone number, location or mailing address, email address, web address and even a memo or tag line. This information is easy to register and save to their address file with absolutely no need to enter numbers or words which can be mistakenly mispelled or entered incorrectly.

QR Code delivers an SMS MESSAGE - Texting is a phenomenon! When you want people to share your company or product with their friends or co-workers, an SMS message might be your best kind of QR Code. When a potential customer scans this type of QR Code then it will open their texting application with an automatic message ready to send to anyone in their address book. For example, if you are offering a special or coupon, including an SMS QR Code on the coupon that is labeled "Share with Friends" will auto populate a message about how they would like to share your business coupon. The message can include your contact info or website as well.

QR Code takes a visitor to a WEBSITE - QR Codes are limited to a certain amount of characters which may mean that you want to send people to your website which allows them to learn alot more about your business. When a potential customer scans a URL QR Code, they are transported directly to your website right on their phone. They can shop, subscribe or map your business right there! You can also embed a video and link the QR Code to that page where the video is located so the visitor can watch it from their smart phone.

QR Code displays a CALENDAR EVENT - If you are running a special on a particular day or have an open house scheduled, you might want to use a Calendar QR Code to make it easy for a potential customer to remember your event. When a customer scans your Event QR Code they will see the event title, location, date, time and description in a format that they can save right to their calendar. Put your event on their schedule with just a touch of a button - or screen!

Whatever QR Code you use - make sure your business name is clear! In the very least, your customers should be able to find your website and phone number without much trouble. As you get more familiar with how to use the different kinds of QR Codes to best suit your marketing needs.


 
Read More About QR Codes:
• What is a QR Code?
• How does a QR Code work?
• What kind of QR Code do I need?
• How do I use my QR Code?
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