Facebook in 5 Minutes - Pin to the Top

Today's Tip is centered on promoting your Facebook Business Page by 'pinning' a post to the top of your business page. Let's say you post an article once a week or you're running a limited time promotion - Facebook allows you to anchor a post or story to the top of your page for up to 7 days.
 

Why should I Pin a Post?
You have 7-10 seconds to make an impression on a vistor to your page. To make the most of your time, you might want to consider 'pinning' a post for the following reasons.
• You post often to Facebook but you want one story to remain first.
• You want new visitors to see a specific post
• You're offering a limited offer or special that you want everyone to be reminded of when visiting your page.
• You have an upcoming event.
• You have an AWESOME post that you want everyone to notice.

How to Pin a Post?
For this exercise, we suggest you take yesterday's tip (post an incentive to become a fan) and pin it to the top of your page. Of course, you can choose to pin a different post.
• Go into your Facebook Business Page
• Find your post from yesterday that offered your fans an exclusive savings, special, etc.
• Hover on the post with your mouse - two buttons will appear in the left corner (star & pencil)
• Click on the pencil
• Click 'Pin to Top'

A little orange flag will appear in the corner of the post and it will be moved to the top of your wall. That's it - you're done!

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to pin a valuable post to the top of your page. Remember this will only last for 7 days. As you continue, pick posts that offer valuable content for new and current visitors. Providing exclusive content, specials, etc makes your fans feel special and informed which is crucial to retention and maximizing the power of social media. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Just for Fans Incentives

Today's Tip is centered on promoting your Facebook Business Page by treating your fans 'differently' than regular customers. Fans (People who 'Like" your page) want to be treated differently.  Fans like to think they have "insider" information. A Facebook business page is the perfect place to reward fans because they have specifically chosen to associate themselves with your brand in front of all their friends. In the offline world, this is equivalent to putting your bumper sticker on their car.
 

How Can I Make Fans Feel Special?
Give your visitors a reason to become a fan that gives them an advantage over regular customers or even non-customers. 
Examples:
• 'Like' Us for exclusive offers
• Facebook Fans Get 15% Off
• First Look at Coupons for Fans
• Free givaway for Fans with Purchase

Always put yourself in your fans shoes - make the posts valuable and worth their loyalty and their time and you will reap the rewards


Why is it Worth it?
• You're giving a reason for people to 'Like' your page
• When they 'like' your page - they will see your posts on their newsfeed
• Their friends will see that they 'Like' you and any interaction they have with your page
• They will be more likely to 'Share' with their friends so their friends can save too

This is your opportunity to get the feedback that is so critical for a business owner.  Test the waters and offer a loss leader to see who's watching and who is sharing about you.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to create an exclusive offer just for your fans. This doesn't have to be complex or a huge savings but make it something you think your customers would be interested in. Then go into your page and post your exclusive deal. Be sure to say that ONLY fans get the discount. You should also promote this at your place of business with a sign or even on your company vehicle.

Providing exclusive content, specials, etc makes your fans feel special and informed which is crucial to retention and maximizing the power of social media. It only takes 5 minutes to get rolling!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - Linking Content

Today's Tip is centered on promoting your Facebook Business Page by including a link in your post. As you navigate the internet you might see buttons and places where you can 'share' a website, an article or feature. For example, we encourage business owners to have a business blog where they add articles. Blog sites like Blogger and Wordpress have the option to easily share your post on your Facebook or Twitter account. If there isn't an option to 'share' content, you can still add a link to your Facebook Post.

How do I Post a Link?
• Go to your business page
• Below the header, you'll see a status box (similar to personal Facebook pages).
• Copy the URL (Ctrl+C) of the website you want to link (Make sure you have the exact link so that people will be directly taken to the specific article, picture or page)
• Paste the link (Ctrl+V) in the Status box (says "Write Something")
• Facebook will automatically create the link with a picture and website description if available.
• Type a message about why they should click the link and then click 'Post'.


What Do I Link to?
• Other businesses or affiliate websites you recommend
• Articles that relate to your industry
• Trending news stories that relate to your business
• Videos and articles you have posted

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to search for a trending article or video that relates to your industry or pick one of your own. Go into your Facebook Business page and create a post that includes this link. Try to incorporate this into your social media routine as often as possible. Facebook is about sharing and you should be using it as a tool to position yourself as an expert. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources

Facebook in 5 Minutes - 'Like' Minds

Today's Tip is centered on promoting your Facebook Business Page by liking OTHER Facebook Business Pages. The right hand-side of your business timeline shows several items including the other pages you have 'liked' as your business. This concept of tipping your hat' to other businesses can help build comraderie and support among other businesses who not only might use your service but can also refer you and your Facebook Business Page.

How do I 'Use Facebook' As My Business?
• Go to your business page
• On the 'Admin Panel' - Click the dropdown "Manage'
• Click on 'Use Facebook as [Your business Name]'

Now everything you do will be as your business. If you comment on someone's post - it will be as your business page. If you post something or 'Like' a page - it will be as your business (not you personally).


'Liking' Other Businesses
• What businesses do you use personally or in your business? Are there other local businesses who are members of a mutual organization or located near you? These are the kinds of businesses you might want to search for, visit their Facebook Business Page and 'Like' them.
• People who are admins of the business page will get a notification that you have liked them. And guess what - your name is a direct link back to your business page.
• In many cases - people will go and like you back too! We encourage you to follow this policy. Again, social media is all about sharing so in this case, giving a little attention to
others can help you as well.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to go into your Facebook Business page and 'Like' five other businesses. Try to incorporate this into your social media routine every week or as you meet new businesses. It only takes 5 minutes!

Facebook in 5 Minutes in April from Qlixite

Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.

Facebook in 5 Minutes - About Keywords

Today's Tip is centered on promoting your Facebook Business Page with keyword rich "About" content. When you look at your page, below your profile picture is a light blue bar that includes information like what type of business you are, your address, phone and hours. BELOW that is the word "About" - click on it. Welcome to the section that should tell everyone the details about you. Whether you have a lot written or not much - it's important that you add keywords to this section.

How do I edit the 'About' Section?
• Since you are the Admin of your page - when you hover on a section, an 'Edit' button will appear in the top left corner of the section - click on it.
• Click 'Basic Information' from the left menu.
• You're Here!

Adding Keywords to Your Content
• Before you make any changes - take a moment to come up with 3 keyword phrases that relate to your business, product or service. Think about what people might be typing into a search engine to find something you offer. Keywords can be one word or 2-3 words that make a phrase. (Stay away from 'stop words' like a, at, I, in, my, and, etc.)
     Examples:
          - DIY Bride Tips for a Florist
          - Tire Rotation Schedule for an Auto Repair Center
          - Identifying New Tax Laws for an Accountant
          - Solar Panel Cleaning for a Window Cleaner
• Take your 3 keyword phrases and add them to your content. Use each phrase at least twice in areas like 'About', 'Description', "General Information" etc. If this seems difficult then work with one or two phrases. The point is to make your page more search engine friendly.
• Be sure to click 'Save Changes' at the bottom of the page when you're done.

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to go into your 'About' section and add keywords to your general information. It only takes 5 minutes!


Facebook in 5 Minutes in April from Qlixite
Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.

Facebook in 5 Minutes - The F Badge

Today's Tip is centered on promoting your Facebook Business Page with a badge. A badge is a graphic that can be linked to a location on the internet - in this case it is the infamous 'F' that links to your Facebook page.

Where Do I Put the Badge?
• Your Website - make sure it links to your page and opens 'in a new window' so people can check out your Facebook page without leaving your website.
• Your Email Signature - make it easy for people to connect with you on all social media sites by placing a badge or at least a link to your page.
• Your business card & marketing media - yes, even though it is not a link-able item, you need to tell EVERYONE that they can connect with you on Facebook.

Get a Badge Now
• You can type 'Facebook Badge' into a search engine and scan dozens of images to find a variety of badges.
• You or your graphic designer can design a badge that matches your website/business

• You can right-click and save one of the graphics below. These are PNG files so they have transparent background (meaning you can place them on any color background without a box around them).

Time for Action

Now is the time - don't put it off until later - take 5 minutes or less to download one of these badges and commit to put it EVERYWHERE - your website, your business cards, your emails, your brochures...your car or truck graphics!

Qlixite has instructions for how to put a badge & link for Facebook, Twitter, Blogger and YouTube on your email that you can read here.

Facebook in 5 Minutes in April from Qlixite
Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.

Facebook in 5 Minutes: Tag You're It

Today's Tip is centered on sharing your Facebook Business Page with your personal friends. Obviously, if you have a personal page - you have friends who see what you post on your personal wall. Do they know what you do? Have you invited them to 'Like' your business page? Another option is tagging which creates a link directly to your business page in one of your personal posts.

What is an @ Tag?
• A tag links a person, page, or place to something you post, like a status update or a photo. For example, you can tag a photo which will link to the people in the photo or post a status update and say who you’re referencing?

Tagging Your Business
• When typing your business name in a post - type the '@' before the name. (ie: Have you checked out the latest coupon from @Qlixite?)
• As you type the name after the '@' symbol - Facebook will automatically drop down suggestions  - when your page appears, you can click on it.
• The '@Qlixite' will appear blue in your post and will link directly to your business facebook page so people can quickly get there.

Time for Action
Now is the time - don't put it off until later - take 5 minutes or less to come up with a post in which you can tag your business. Make sure you are logged into Facebook. Under status - write your post (be sure you place the @ tag before your business page name) and hit enter. That's it! You're done! As a general rule - try to tag your business EVERY time you mention your business in a post - it makes it easier for people to get to your page.

Facebook in 5 Minutes in April from Qlixite
Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.

Facebook in 5 Mins - Ask & Receive

Today's Tip is centered on Engaging with your Facebook Business Page Followers. One of the easiest ways to engage with the people who have 'Liked' you already is to ask a question.

What kind of Question?
• Quick Response - Post a question that only requires 1-5 words to answer. Make it fast and easy for people to respond to your post.
• Not just a 'yes or no' - Getting a bunch of yes and no answers to your question will not stimulate conversation. Many times people will respond to other comments so make sure you're asking for something more personal than just agreement/disagreement.
• On Topic - If you are a Florist, keep your questions loosely related to your business. This is not the time to get political or ask if people think your dog is cute. Stay professional.
• On Trend - What is happening in your industry right now? Was there a news program that relates to your business? Is there a season-specific item that interests people? What are people interested in today to make them want to respond?

Sample Questions
• From a Dentist - "We love our chocolate bunnies and jelly beans but with the recent reports on the negativity of sugar - will you be cutting down on sweets this Easter?"
• From a Restaurant - "Planning out next week's special menu item - any requests?"
• From an Auto Repair Shop - "Our first car always holds a special place in our hearts - what was your first car (make & model)?"

Time for Action
Now is the time - don't put it off until later - take 5 minutes or less to come up with your question. Make sure you are logged into Facebook and go to your page. Under status - write your question and hit enter. That's it! You're done! As a general rule - try asking a question every couple of days or once a week.

Facebook in 5 Minutes in April from Qlixite
Everyday we will be posting fast and easy (& Free) ways to get more out of your Facebook Business page. Become a Fan so you don't miss out!

We are not affiliated with Facebook in anyway. All of these tips are based on our own knowledge and research of public resources.