Today’s we’re asking the box an internet question about Search Engine Optimization.
So exactly, what is SEO?Search engine optimization (often termed SEO) refers to the techniques you can use to get your site found on internet search engines. Search engines like Google, Yahoo and Bing are independent sites so in order to get that page-one ranking that we all aspire to, we need to understand what they want.
Essentially – there are two parts to optimizing your site – Off page and on page.
What is off page optimization?
This is often referred to as link building. Search engines look at what other websites link to you to gauge your validity. If you can get affiliates, vendors, membership groups and listings to put a link on their website that leads to you – it helps your rank! You can also link back to them so you both win. Social Media business profiles are a great way to get more links as well.
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