In followup to our post "Make a Good Coupon to Increase Profits" - we wanted to give you our take on coupons that perform well (and not so well). To keep up good spirits we are just
putting the promotions below without naming the company offering the
coupon.
Good Coupons are
'Good' because they accomplish a Goal & Increase
Sales
• Spend
$20 and get a $10 Gift Card - (Gift Shop) Granted ten dollars isn't
huge but the amount I have to spend isn't too large either...plus guess what - I
have to come back in a second time to spend my ten dollar gift card. Two visits
for the price of one.
•
Everything Ships for $2.99 - (Online Box Store) This might not
be such a big discount if I'm buying jewelry or a scarf but the company also
sells furniture and appliances. Granted I'm sure they have built in shipping
costs in their prices but the point is - it catches your attention that you
could have a couch shipped for under three dollars.
• 25% Off - No Exclusions -
(Department Store) This is a big eye catcher for me because it says there is no
fine print. It's a coupon they only offer twice a year but you can bet I am
looking for it every time and ready to shop when it hits.
• Free Regular Maintenance Included
for 2 Years - (Car Dealer) If I do an estimation that regular car check
ups and oil changes usually runs from $300 to $500 depending on the brand, this
is enticing especially because I know that I will be comfortable getting the car
looked at regularly which increases re-sale value.
• Family Plan - Flat Rate for Up to 5
People - (Chiropractor) I included this because if you are the type of
business that can give group discounts - go for it! Its a great incentive to get
the whole family to shop with you which will only instill more buyer
loyalty.