This is a joke we thought we'd share. We thought it fully illustrated the difficulties that can come with naming your business...not to mention it's pretty funny too. Not sure who wrote it. Rated PG13
Subject: The Psychiatrist and the Proctologist
Best friends graduating from medical school at the same time decided that in spite of two different specialties, they would open a practice together to share office space and personnel.
Dr. Smith was the psychiatrist and Dr. Jones was the proctologist; they put up a sign reading: Dr. Smith and Dr. Jones: Hysterias and Posteriors.